According to Nielsen, about 85% of new consumer products fail within the first year due to poor market fit and ineffective segmentation. Without a clear
Businesses today operate in an environment where data plays a critical role in building meaningful customer connections. Every interaction from clicks to conversions contains valuable
Retargeting is a powerful digital marketing technique that re-engages users who have previously interacted with your brand but did not complete a desired action, such
Precision Marketing Starts with Targeted Conversation When marketers refer to a “target audience,” they’re talking about the specific group of people most likely to engage
Seamless communication is key to winning customer loyalty. Yet, many businesses struggle to integrate their communication tools across multiple social media platforms including LINE, WhatsApp,
Beyond Products: Why Customer Experience (CX) Matters More Than Ever Products are no longer the only or even primary competitive advantage. With product features and
In today’s highly competitive landscape, customer experience (CX) is more important than ever. As businesses strive to meet customer expectations, Zendesk has emerged as a
One of the key strategies for businesses today is creating a great customer experience (CX). According to Zendesk’s CX Trends 2025, 60% of customers are
WhatsApp is one of the most popular free chat applications, enabling users to communicate through text, images, audio, and video. It is widely used by
What Is a Switchboard? A switchboard is an advanced, intelligent system designed to streamline customer communication by leveraging cutting-edge technologies like artificial intelligence (AI) and
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