Precision Marketing Starts with Targeted Conversation
When marketers refer to a “target audience,” they’re talking about the specific group of people most likely to engage with a brand’s message, product, or service. But in today’s fast-moving digital landscape, knowing who you are talking to is not enough, you also need to know how, when and where to reach them.
Integrating CXBOX Hub into Zendesk Sunshine Conversational API transforms your marketing initiatives by combining advanced tools for audience data management and segmentation, personalized broadcasts delivery across social media channels (LINE, WhatsApp, Messenger, Telegram and more) and outbound insight reports for campaign performance analysis, enabling you to target specific audiences with precision.
What Is Conversational Marketing?
Conversational Marketing is a strategy that transforms traditional one-way messaging into dynamic, two-way communication that builds stronger customer relationships. By listening, analyzing and responding to behaviors, it helps brands become more human, relevant and responsive.
That’s where CXBOX Hub comes in. By combining personalization, multi-channel delivery and performance analytics, it enables marketers to create tailored, data-driven conversations that evolve with their customers.
5 Data-Driven Strategies for High-Impact Marketing
1. Target with Precision
Efficiently tag, sort and segment your customer base based on behavior and preferences. With CXBOX Hub, you can customize target groups and align them with the most effective communication channels like LINE, WhatsApp, Messenger, Telegram and more.
2. Maximize Your Message Reach
Deliver rich, personalized messages including images, videos, carousel and more, across multiple channels (LINE, WhatsApp, Messenger, Telegram, etc.) with the integration of Zendesk SunShine Conversations API.

3. Track What Works in Real Time
The CXBOX Hub insight report shows exactly how your outbound efforts are performing, helping you instantly identify what works so you can double down on success.
4. Keep the Conversation Going
Maintain ongoing dialogue across channels with a unified switchboard view. Route chats to the right team members, prioritize urgent inquiries and manage workflows without friction.
5. Optimize with Every Touchpoint
Track campaign success by identifying which content and audience segments convert best, then replicate and scale those results.
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CXBOX Hub Strategy: Reach. Engage. Convert. Repeat.
CXBOX Hub streamlines your entire communication lifecycle:
- Reach: Use precise segmentation to target high-potential customers
- Engage: Personalize content and deliver it across the right channels
- Convert: Sustain the conversation with real-time responses and follow-ups
- Repeat: Continuously analyze, refine and optimize for better performance
By combining target audience clarity, real-time conversations and actionable insight, CXBOX Hub transforms how businesses communicate, engage and grow.
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CXBOX was developed by Demeter ICT from Zendesk implementation experience.
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