Keep event conversations moving.
Before and after the session.
Already using Zendesk? Add CXBOX HUB to send relevant event information to selected audiences, follow up after tracked-link clicks and reconnect using configured interaction conditions.
When recipients ask a question, continue through your configured Zendesk service workflow. Spend less time sending the same details and coordinating who replies.
For marketing, event operations and customer service teams running webinars, conferences, briefings and recurring events. Developed by DEMETER ICT.
Your service workflow is in place.
Give event outreach a process too.
Event and webinar engagement with CXBOX HUB combines targeted messaging campaigns, tracked-link follow-ups and inactivity-based re-engagement with your existing Zendesk operation. Use available contact records to send relevant information, then handle individual questions through Zendesk customer service.
Stop repeating the same details.
Prepare one clear campaign instead of sharing the agenda across individual conversations.
Make information relevant.
Select audiences by recorded topic interest, language or other available attributes.
Give replies a clear owner.
Agree how questions reach Zendesk and which team continues the conversation.
Reach your audience
on the channels they use.
Connect conversations across WhatsApp, LINE, Facebook Messenger, Telegram, Viber, X, Instagram and WeChat OA, plus messaging in your mobile app through an appropriate in-app setup.
Plan each event workflow around your audience and the capabilities of the selected channel connection.
Choose around your audience.
Select the markets, languages and supported messaging connections relevant to your event.
Include mobile-app conversations.
Confirm the required SDK or integration and how app messages enter your service workflow.
Check the sending workflow.
Confirm eligible audiences, sending permissions, message formats, link tracking and automation data.
Connected channels have different broadcast and automation capabilities. Support for a channel does not mean unrestricted broadcasting or identical workflows. In-app messaging is separate from mobile push notifications.
Choose the audience.
Share the details they need.
Select contacts using recorded topic interest, language or other available attributes. Send event information through targeted messaging campaigns.
- Use available contact records or a checked imported list.
- Prepare a clear session description, agenda and time zone.
- Offer a details link and a way to ask questions.
Business value: reduce repeated information sharing and avoid sending every event to every contact.
Topic interest is recorded data. It does not prove registration or attendance. Eligibility to receive messages must be confirmed for the selected channel.
They explored the agenda.
Send the relevant details next.
Send a Customer Service Webinar campaign with a “View agenda” link. When a recipient clicks that designated tracked link, click-based automation sends related session and speaker information according to your settings.
1. Send the webinar information campaign.
2. Recipient clicks the designated “View agenda” link.
3. Send the configured details for the same session.
Business value: provide a relevant next message without checking each click and sending every follow-up by hand.
The tracked campaign-link click is the trigger. An initial inquiry alone does not trigger this workflow. A click does not confirm registration or attendance.
Make it easy to ask.
Make ownership clear.
A recipient replies: “Will a recording be available?” Continue the conversation through your configured Zendesk service workflow, where an agent can answer using the event information your team provides.
- Define how campaign replies reach the service team.
- Assign the conversation in Zendesk.
- Keep event answers consistent across teams.
Business value: reduce back-and-forth between marketing, event operations and service when recipients need help.
Use Switchboard conversation handoff when conversation control needs to move between HUB, a bot or another system and Zendesk. Direct inquiries already entering Zendesk can follow the existing process. Team and agent assignment stays in Zendesk.
Keep the conversation open
for the next relevant session.
Configure “No interaction for 30 days” using supported messaging interaction history. Through inactivity-based automation, send a relevant upcoming-webinar campaign to a selected group with a recorded interest in customer service.
Business value: create a consistent follow-up process without reviewing every contact history manually.
No messaging interaction does not mean someone missed an event or lost interest. Registration, attendance and viewing history need their own data sources and connections.
Which event follow-up
still takes repetitive manual work?
Bring one event, your audience data and the current reply process. We will help assess a practical starting workflow.
Add outreach around Zendesk.
Keep responsibilities clear.
CXBOX HUB: outreach.
Run multichannel campaigns and configured follow-ups for selected audiences. HUB is a ready-made app available on Zendesk Marketplace.
Zendesk: individual service.
Continue questions through your Zendesk service process, with team and agent assignment handled there.
DEMETER: implementation.
Align data, channels and ownership through CX process design and Zendesk implementation services.
Measure the benefit: compare campaign preparation time, manual follow-up effort, available link clicks and replies, and conversation assignment time. Assess registration or attendance outcomes only when the relevant event data is available.
Test a focused setup.
Then expand what works.
1. Choose the task.
Start with event information, a tracked agenda-link follow-up or a topic-based re-engagement campaign.
2. Configure and test.
Confirm audience records, channel rules, content, tracking and how replies reach Zendesk.
3. Review and improve.
Compare team effort and available interaction signals before adding more events, audiences or channels.
Need registration-based reminders or attendee follow-up?
Registration confirmation, attendance-based segments, recording-view history and event-date reminders require the appropriate data, supported scheduling or workflow capability, and configuration. Confirm integration requirements before promising a connection to an event or webinar platform.
Considering Zendesk? DEMETER can plan your customer journey and Zendesk implementation alongside the event engagement workflow.
Event and webinar engagement: FAQs
What is event and webinar engagement with CXBOX HUB?
It combines targeted messaging campaigns, configured follow-ups after tracked-link clicks and messaging re-engagement with your Zendesk service workflow. It helps teams share relevant event information and continue recipient questions through service.
How does CXBOX HUB help if we already use Zendesk?
It adds proactive messaging workflows around the service operation you know. Prepare audience-specific information and defined follow-ups, while Zendesk remains the place for individual questions, ownership and assignment.
Which messaging channels can we use?
Connections include WhatsApp, LINE, Facebook Messenger, Telegram, Viber, X, Instagram and WeChat OA, plus mobile-app messaging through an appropriate setup. Broadcast permissions, formats, link tracking and automation capabilities vary by channel and connection. Confirm each intended workflow before launch.
Can we choose audiences by event topic or language?
Use available recorded attributes or a checked imported contact list. Confirm the data and sending eligibility for the selected channel. Topic interest does not imply registration or attendance.
What triggers an agenda follow-up?
A recipient clicks the designated tracked “View agenda” campaign link. The configured workflow sends related session details. An initial inquiry alone is not the trigger, and a click is not a confirmed registration.
Can we send reminders to registered attendees?
This requires registration data, the appropriate connection, and supported timing or workflow configuration. Confirm the event-platform integration and sending requirements first. This page does not assume a built-in registration or attendance feed.
Does every campaign reply need Switchboard?
No. Direct inquiries already entering Zendesk can use the existing process. Switchboard applies when configured cross-system conversation-control handoff is needed. Team and agent assignment remains in Zendesk.
Does no interaction mean someone did not attend?
No. The example uses supported messaging interaction history. Registration, attendance and recording views are separate information that requires its own data source and connection.
How do we assess cost and value?
Choose one repetitive event communication task and review its audience, channels and reply handling. Compare CXBOX HUB plans and pricing with the required configuration and implementation. Measure manual effort and available interaction data before expanding.
Make your next event easier
to communicate and support.
Tell us what your team sends today, which audiences should receive it and how their questions are handled. We will help assess a focused Zendesk + CXBOX HUB workflow.
Explore CXBOX HUB or discuss Zendesk implementation and configuration with DEMETER ICT.
