Retargeting is a powerful digital marketing technique that re-engages users who have previously interacted with your brand but did not complete a desired action, such as making a purchase.
Social media retargeting remains one of the most effective ways to turn interest into action by re-engaging users who’ve shown intent through previous interactions, such as product inquiries or support chats.
With people spending over two hours a day on social media platforms like Instagram and Facebook, the opportunity to re-engage these users is greater than ever. To truly drive results, marketers need the ability to segment audiences, tailor messaging and analyze performance across social media channels including LINE, Messenger, Telegram, WhatsAPP and more, all from one centralized platform.
5 Strategies to Maximize Retargeting Success
CXBOX Hub lets you efficiently manage and segment your customer data using tags, allowing you to group audiences and tailor campaigns that resonate with each segment rather than serving generic messages.
With CXBOX Hub you can segment the audience using flexible tags based on known customer attributes or past interactions such as inquiries, interests, or intent signals captured through Zendesk. This lets you deliver more relevant messaging to each group, boosting engagement and improving the customer experience.
CXBOX Hub supports multi-format, multi-channel communication including LINE, Messenger, Telegram, WhatsApp and more through Zendesk Sunshine Conversations API allowing you to reach each segment where they’re most active. By using tags and custom filters, you can tailor messages to returning customers, first-time visitors, or high-intent audiences and deliver them at scale.
When a marketing campaign captures attention, it often leads to a surge in customer inquiries. CXBOX Hub switchboard management ensures those conversations are directed to the right team, enabling timely responses and seamless customer experiences.
CXBOX Hub provides insight reports that allow you to track outbound message data, engagement and conversions across all your campaigns. You can test variations of content like images, video, carousel and more to identify which ones drive results. That means fewer assumptions and smarter decision-making.
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From Insights to Impact: Smarter Retargeting with CXBOX Hub
Through smart retargeting with CXBOX Hub, brands can:
- Segment audiences based on past interactions captured from Zendesk conversation or existing customer data
- Engage across social media channels like LINE, Messenger, Telegram, WhatsAPP and more
- Enhance the user experience with relevant, personalized messages
Social media retargeting is more than just repeating ads, it’s about engaging meaningfully across platforms.
CXBOX Hub gives you the tools to retarget smarter with precision segmentation, cross-channel communication and real-time support all leading to better experiences and stronger conversions.
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CXBOX was developed by Demeter ICT from Zendesk implementation experience.
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